Bring Customers Back with Triggered Push Notifications by The Sender
Do you know that the major part of users land on your website only to never come back again? And it’s not always because your product or service isn’t interesting. In the excessive ad flow people go through every day, it’s very easy to forget about a particular brand.
To solve this problem, marketers use retargeting. It reminds people of your brand, products, or services and encourages them to take action, such as making a purchase, filling out a form, or signing up for a newsletter.
This is especially relevant for e-commerce. Online shopping has become a preferred mode for many people, and it’s easy to understand why. With just a few clicks, you can have the products of choice delivered straight to your doorstep. However, as simple as the shopping cart is filled, it can easily be abandoned without making a purchase as well. This can be frustrating for online retailers, but it’s a common occurrence, and we have to deal with it.
How Retargeting Works
Retargeting works by placing a tracking pixel on your website, which then tracks the behavior of your website visitors. For example, the tracking pixel can record when someone views a product, adds an item to their shopping cart, or abandons their cart before completing a purchase. The tracking pixel then allows you to serve targeted ads to those visitors as they browse other websites and social media platforms.
Retargeting is based on the principle that people are more likely to convert when they are familiar with your brand. By targeting people who have already interacted with your brand, you can increase the likelihood of conversion and improve your advertising spend’s return on investment (ROI).
There are many ways to drive customers back to your site and motivate them to complete a purchase — Google or Facebook ads, email campaigns, or triggered push notifications. In this article, we’ll talk about the last ones.
What Is a Triggered Push Notification
Triggered push notification is an automated message sent to customers, which is based on specific triggers, such as when a customer abandons their cart or hasn’t visited the site in a while. These notifications encourage customers to take a specific action, such as completing a purchase or returning to the site.
How Triggered Push Notifications Can Help with Cart Abandonment
Cart abandonment is a significant problem for online retailers, with the average cart abandonment rate accounting for 69%. However, by using triggered push notifications, retailers can bring back a substantial percentage of those customers.
When customers abandon their cart, triggered push notifications can remind them of the items they are leaving behind. These notifications can also include a discount or other incentives to bring back the customer to complete the purchase. These notifications can also be used to answer any questions or concerns the customer might have had, which caused them to abandon their cart in the first place.
One of the advantages of using these notifications is that they are highly personalized. Because they are triggered after a specific action, they can be customized to meet the customer’s needs exactly.
For example, if a customer abandons their cart because they’re unsure about the shipping cost, a notification addressing that specific concern can be sent.
Best Practices for Using Triggered Push Notifications
While trigger push notifications can be an efficient way to bring back the customers who abandoned their carts, they require some of the best practices to assure their efficiency.
Here are a few examples of these practices:
Timing. Trigger push notifications should be sent as soon as possible after the trigger event. For example, if a customer abandons their cart, the notification should be sent within an hour.
Personalization. The notifications should be personalized and relevant to the customer. This means they should address the reason why the customer abandoned their cart.
Incentives. Including stimuli such as discounts or free shipping can encourage customers to complete their purchases.
Testing. Retailers should test their notifications to ensure that they are effective. This can involve A/B testing of different messages or incentives to see what works best.
You must use the right strategy for your business goals to make the most out of triggered push notifications.
Here are some common events you can use for triggering:
- Abandoned cart. This event targets the people who have added items to their shopping cart but still need time to complete the purchase.
- Upsell and cross-sell. Using this method, you can promote additional products to people who made a purchase and offer related products or services.
- New customer acquisition. This one targets the people who haven’t interacted with your brand yet but are similar to your existing customers.
- Brand awareness. This strategy allows you to target people who have interacted with your brand but have yet to make a purchase.
- Re-engagement. This option targets people who last interacted with your brand a while ago, such as dormant email subscribers or lapsed customers.
The Senders’ Plugin for Shopify
Great news for Shopify store owners! The Sender created a custom plugin allowing you to implement triggered push notifications on your online shop.
With a quick and easy integration, you can set up automatic triggers on your subscriber base. Push notifications will remind potential customers about the products they have added to their cart and inform them about discounts and special offers, boosting sales.
More details about the plugin and its integration can be found here.
Do you need help converting your website visitors into customers? Retargeting through push notifications might be the solution you’ve been looking for!
By showing targeted ads to people who have previously visited your website and following up with personalized push notifications, you can keep your brand top of mind and entice them to return and make a purchase.
Triggered push notifications allow you to focus your advertising spend on people who have already shown an interest in your brand or product, making it a highly effective marketing strategy. With the ability to track and analyze user behavior, you can create personalized ad campaigns that speak directly to your target audience and increase your chances of making a sale.
Don’t let your website visitors slip through the cracks. Let retargeting through push notifications help you close the deal and drive more sales for your business. Contact The Sender to learn how we can help you implement this powerful marketing tool and get the best possible results.